Suburban Taxis - finding my work.

I hardly ever look for my photos being used and only see them by chance when I drive past somewhere or open up a magazine. I really should check out how my photos are being used more often. Not only to see my clients vision but for feedback and improvement on my imagery and offering. 

Earlier this year I worked with Suburban Taxis on updating their website and branding. While looking through my photo catalogue of images, I found Suburbans folder. It got me thinking if they had updated their website or not. So I checked. 

Here is what I found... all my images being used. It looks good - even if I would re-retouch some of the images now. I guess that is a good sign of growth though - looking at older photos and seeing what you would change. How much could I grow if I still loved every photo I have taken? I wouldn't strive. I wouldn't get better. I would lose my business. I'd lose my life I love. 

I suppose this works for everyone. Continue to strive, continue to improve. Every single day. What doesn't grow, dies. 

Keeping inspired and creative...

work in progress...

I know how important personal projects are to keep creatives inspired, learning and creative. It's just that while raising two small children, running a commercial photography business and keeping the house - it's one of the last things on my list. This year, that changed. 

In September I started what was to become the biggest personal project I have done to date. I decided to partner with La Bomba, the dance school where I take lessons and tell her story through her people. 

Part documentary, part art, I asked for dancers - teachers and students - to tell me about themselves and think about how they would like to be photographed. I wanted to create a photograph that showed them, and their life outside of dance. 

Some people have chosen to show their profession or other hobbies, but many are creating photographs that inspire and connect with them. I compiled a Pinterest board of inspiration, and they are 'running' with it to co-direct their photo shoot. 

Nature and the beach are popular locations, Mother Nature playing a big part in calming and inspiring dancers of all sorts. I've photographed people in costume, in everyday clothes and sports uniforms. We've done shoots with horses, children, smoke bombs, motorbikes and flying powder. 

But one of the most interesting parts of this project has been to read and hear what draws people to dance. I've always said it is like a moving meditation for me, and this is the case for many people. Recurring themes of forgetting about their worries, being someone else, going somewhere outside of the thoughts and feeling free. 

This project also shows how diverse dancers are. We have doctors, physios, photographers and marketing managers. Students, retirees, couples, and singles. Young and old. And everyone in between. 

The exhibition will be displayed early next year; I will keep you updated about it. I'll also be captioning the images with snippets of quotes to show each dancers story. Inspiring people that have thought about dancing, but never tried. 

Summer dreams at Seawall Apartments Glenelg - check them out!

Summer loving! 

I can not wait until the warmer weather hangs around for day after day...

What better place to spend those summer days than at the beach. I'm lucky; I now live just a few minutes walk to the beach. But I'll still be taking a break at Seawall Apartments in Glenelg this summer. I love the place.

I've photographed Seawall a few times now over the years, as they renovate their rooms. And with each room being different - I will never get bored. 

But what is so great about Seawall?

I love the style, the comfort, and the location. 

My fave apartment?

Any of the beachfront ones... but Olive Court is kinda cool. 

I love a beachfront spa - relaxing as I watch the sunset over the ocean. Ok, so it does take a bit to get used to seeing people while bathing... but I know they can't see me. Cue glass of bubbles and some music and I'm set for a good half hour. I just need to learn not to run the water so hot that I overheat. 

The beach is just a few steps away, or I can walk a few minutes and be sipping a macchiato in a cafe along Jetty Road. Seawall is far enough away from the hustle and noise, but close enough to walk whenever I want the vibe. 

Check them out! And visit www.seawallapartments.com.au for more info (and to see the rest of my pics:))

CLIENT SHOWCASE: Dudley Wines

I've been to Kangaroo Island many times. I love wine. So why have I never been to Dudley Wines? 

Interest peaked when I read about it on yTravels blog, talking about having one of the best views from a cellar door ever - which is quite a statement. So finally I am here. And I'm photographing them. 

It's a whirlwind, arriving straight after hiking the Kangaroo Island Wilderness Trail, late in the day. But it's fun. 

I'm soon laughing away, bossing people around, trying to work as quick as I can. I do feel slightly sorry for everyone, copping my craziness after being alone for almost a week. I know what I'm like after working in front of the computer for a day, I can only imagine how whacko I act today.

Dudley Wines had organised friends to be our talent in photos, and they did such a good job. 

Of course, everyone enjoyed the wine with cheese platters.

Clearly, the boys loved having a hit with the golf clubs.

And the kids loved running around on the grass.

What did I love? Lots of things. But the Shiraz was pretty good! At the end of the shoot, I sat and chatted with family and staff, so welcoming and friendly.

If only all shoots were like this....

CLIENT SHOWCASE: Clare Valley Wine Food and Tourism Centre

In July 2017 I worked with Clare Valley Wine Food and Tourism Centre... here are the pics. These are all taken within a half day shoot. A 'basic' to 'medium' retouch has been done on these keeping the images real but removing distracting objects like 'Exit' signs. 

Many more images were taken, proofs given to the client for selection, the client selects finals for delivery.

Let me tell you... there's choice. :)

If you want some ideas of what could work for you - email me. 

CLIENT SHOWCASE: Flinders Bush Retreats

Billy tea and scones by the campfire in the Gorge

How old are the Flinders Ranges? I don't know, but apparently, some of the worlds oldest fossils have been found here.

View from the property

I used to camp up at the Flinders Ranges with my grandparents and family as a child. We’d set up camp by a creek, sit around campfires at night, hike during the day and construct gravestones for the baby rabbits accidentally caught in my Grandpa’s traps that day. We’d name them, bury them, have a ceremony and put a headstone on top. 

Mt Scott Homestead kitchen

Twenty years later, and a few visits in between, I’m back. But this time I’m not camping, I'm staying in a three bedroom home complete with indoor fire, fire pit outside and bath overlooking the gorge hills. There is even a coffee machine. Luxurious. There is a water trough out the back which emus come and drink. Each day I take a bath mid-afternoon, so I can laze back and watch the sun play hide and seek with the stormy clouds while the emus slurp away. I laugh as sheep come running to the trough and scatter the emus one afternoon. I wonder who rules the roost?

Mt Scott Homestead

The Quarters

Eco tent

Eco tent

Flinders Bush Retreats is a working station about 10 minutes out of Hawker. There is a range of accommodation. Bush campsites, Eco tent, The Quarters (which are quite luxe shearers quarters) and where I’m staying, Mount Scott Homestead. Something for everyone, I’d like to think. 

Getting hands on and learning in the shearing shed

I love the isolation of Mount Scott Homestead. Five minutes drive from the nearest house through paddocks. I hear nothing but the wind, birds and occasional creak from the trees. I sit at the breakfast bar and see the outback farm for as far as my short sighted eyes can see. Adventuring up into the hills of the Willow Waters Gorge, I am comfortable knowing if I get lost I only need to head west, and I’ll see ‘home’. 

Walking through the Gorge

I am alone, but I can imagine having a few nights away with friends or family. Willow Waters Gorge, the gorge on the property is old. Very old. Boringly old apparently. So the scientific folk said when they came to survey the area. But it is perfect for wandering. It’s small enough not to get lost but big enough to walk for a few hours each day. I climb up to a peak one chilly morning and get a 360-degree view of the gorge. It’s a little utopia amongst the barren farmland over the other side of the hills. 

One of the campsites

Another day I climb up the hills, losing the track I'm meant to walk up, but find my way around on the goat and kangaroo tracks. I get over to the gorge side of the hills, but rain and wind lash in. I retreat, slipping down the hill on the scree. Just as I get back to Mount Scott Homestead, the sky opens and a storm rolls in. The wind makes a song as it hurtles across the farmland and through the gum trees lining the front of the house. I’m glad I turned back when I did. The hills were steep, and I can imagine the wind picking me up and throwing me somewhere further down if I’d been up on top still. 

Meet and greet with the farm animals

Sharon and Allen McInnes are working farmers. They live nearby with their children and have a farm of animals for guests to meet. Mini ponies, geese, chooks, sheep, pigs, cat, dogs… City kids (big and small) will be amazed. Unfortunately, due to weather, I missed out on shearing, but at the right time of year, guests can get involved with farm chores too. 

The Eco tent view

UPDATE: South Australian Regional Tours - new dates and new packages!

I'm very excited to announce some new dates for regional South Australian tours. Maybe Tasmania has given me itchy feet? (Who am I kidding, I've always got itchy feet for discovery.)

If you missed out last time, then now is your chance. I loved my last tours and clients found them ultra beneficial and cost effective. Email me now to get going.

BOOK ASAP FOR THESE TWO...

Riverland/Murrayland - Weds 27 Sept - Sat 30 Sept

Fleurieu Peninsula - Mon 18 Sept - Fri 22 Sept

DATES TO BE COMFIRMED...
Limestone - Oct
Yorkes/Eyre - Nov
 

A range of packages are on offer for these tours, check them out...

Website overhaul
Ideas and package prices to be discussed. This is the big kahuna. Something that will set you up - website, printed promos, Instagram. It's all sorted with these packages. 

Social Media Rock Pack - get three months of social pics. 100 pics! $500 - 3-hour shoot

Tell your story SPECIAL PRICE $1500
Various portraits, details, overviews, variations.
Up to four hours
Business
Pics of you
Social media brand style
Website pics
Hero images for advertising
Up to 50 images

Valued at $1900

Region In Residence SPECIAL PRICE $5000
Five days including 2 ‘hero image’ half day shoots including 50 images
3hr workshop
Social media pics x100 taken throughout the week
BONUS: 50% discount Editorial shoots for members/businesses in area booked through this package
Valued at $6500 

Better Pics for Social Workshop $500
Suitable for beginners - no fancy equipment required
Simple tips for photographing people, food, events, architecture
Story and light
3 hours
 

Limited Contra Deals are also available for accommodations.

Of course, if you want something special and unique (who doesn't), I can work with you on that also. Call or email me to discuss ideas.

Conditions: Minimum numbers required for tour to be confirmed. 
All prices are exclusive of GST.

Take a look at some of the shoots on my last tours. All done on the popular Editorial Package (with slight variations) valued at $400. 

Photographer of the High Seas

One of my first photography gigs...

The staff and crew bar... not quite as glamorous as the ones above water level. From memory, we were only meant to have a maximum of two beers per person per day... made sure we cleared the table often. 

What else to do when surrounded by hundreds of un-sold photographs? Be models of course! This is the gallery where we would print every image with the aim of selling. 

As long as we weren't in a guests place, we were able to have a drink in any of the bars. Perks of being a Photographer. 

Santorini. When you go every week, you don't even bother getting off the ship. Tender process, stairs... all seemed too much sometimes. But, when we did get off, we had  fun!

Guests would head left, we'd go right. Far, far away. Frappes, Greek salad, beer, no guests. Ahh.

I have read a lot of interviews with photographers, and the question is always asked. How did you get into photography? Many times, the answer is ‘my parents were artists’, ‘I knew from the minute I picked up the camera age five’… and so on. Childhood encounters. But mine is a bit different. 

Sure, I took pics as a child. I loved Photography in high school - even commuted 45 minutes from a different school so I could hang out in the darkroom. I worked at photo labs, camera stores and got an assisting job in a Greek/Italian/Croatian wedding studio by walking in the door with a handful of prints. Literally. 

But then I went overseas...

Working in a bar in Richmond, London, I made friends with a guy who was Photographer for H&M or Mango or something like that. The more I chatted with him, the more I wanted to do what he did. I asked how he got into it. One thing led to another, and next thing I know, I’m working on an Italian cruise liner as a photographer. 

The glamorous part of the job was that we visited Venice, Bari, Dubrovnik, Rhodes, Santorini, Corfu and Piraeus (Athens) weekly - and, unlike other staff, we could get off and explore every port. The less glam side of it was that three of us lived cramped in a two bed cabin for a few months, we pestered the guests for photos every waking minute, then had to stand in the gallery and try to sell them in between functions. 

A mild ‘up’ was the fact we were staff and not the crew. The crew weren’t allowed above sea level; staff could be in passenger areas so long as they were not getting in a passengers way. We could have a drink or two in one of the lounges, as long as we sat at tables towards the back and not near the bar. We weren’t to ride in the elevators. And for goodness sake, we had to be below water by midnight. I tell you what, our past midnight feast runs up the elevators to the only open restaurant on the pool deck were an adrenalin rush. Never would you want to get caught by the Captain. Thankfully, we had a few security guards on our side. 

To be honest, I should have known what it was going to be like. The first week, I felt ‘off’ from all the metal surrounding me. The Captain put us through training for fires. He locked us in a room, let off smoke bombs and told us to find our way out. The choking! OMG.

I was also a minority. It was an Italian cruise liner. Most passengers were Italian, Greek, French or Dutch. The staff and crew were European or Phillipino. I didn’t speak any language spoken on board - the nearest I could get was Brazilian Portuguese. It got me by. I could understand them (sometimes) but rarely could they understand me. It made not understanding ‘no, I don’t want a photo’ very easy. It made selling and the questions that come with it, just slightly difficult. The hardest part though was making friends. English as a second language can be difficult and be tiring to speak for a lot of people. I know - having lived in Brazil and learning Portuguese, I got tired and restless quickly for having to constantly concentrate and think while ‘chatting’. It’s easy for people to hang with their own. I made just a few friends. But we had fun. 

Cabin parties. Drinking sessions in the crew bar. Sneaky food runs up to Pool deck. Dancing in the nightclub. And running ashore away from the hordes to have a sneaky local lunch. 

Seven day work weeks. Morning and night shifts. Lots of hours. Leftover guest food. Grumpy Captains that complain the music is too loud in the gym during the day. Inside cabins. Bunk beds. One locker for all your personal belongings. 

Worth it? I think so. If I had a ship that was English speaking, I could have lasted longer. It’s a great way of discovering parts of the world - especially if you get the opportunity to relocate with the change of seasons. Unfortunately, we’d had enough by the time relocation to the Caribbean came, so quit just a month or so shy of discovering a new side of the world. Oh well. Perhaps I’ll do that as a guest. Haven’t done that yet. 

5 tips for building your photo library

Special family times...

Your photo library is the visual foundation on which any marketing strategy is built. Photographs show the appeal – and the competitiveness – of a company or destination.

Research says you have 8 seconds to catch the eye of a Gen Z. And for print... the decision to read or reject pamphlets and direct mail pieces is made by readers in just 2.5 seconds. 

Considering thousands of dollars are being spent taking those images into the marketplace - think websites, promotional collateral, travel shows, social media... it makes sense to do it properly from the start. Good photographs are the foundations of your marketing. 

Here are a couple of suggestions to make sure your foundations are sturdy. 

1. Don't rush it. Plan to build your library over several assignments. You are unlikely to get all the images you need in a single assignment. Consider different light, times of year, emotions, feelings, events... Develop a shot list with your photographer, taking into consideration seasons, major events, travel time and accessibility. Then prioritise. Work out what you can do straight away and what you have to wait for. 

2. Recognise the difference between “Stock Shots” (the necessary pictures that show the range of attractions you have to offer) and “Hero Shots” (the flagship photographs that are likely to lead your promotional effort). Like a magazine with their hero cover shot and then the additional feature shots inside the article. Plan to it.

Stock shot of accommodation...

Hero shot showing emotion and experience...

3. Build your library on professional standards from the start. For example... ensure all images are licensed to you and your stakeholders to use for promotional purposes, you have Talent Releases for all people in the photographs, and the images are of a professional standard (i.e., size, colour space, etc.).

4. Work out the most effective way of keeping and distributing your library of images. This will save you hours searching for images in your next campaign. And save you from losing any. Your photographer can also offer advice on how they do it/what they recommend.

5. Make sure your images (hero and stock) sit firmly within your marketing brand. Images that define you and make you unique. 

Getting back to nature...

Quirky...

Big open spaces...

If you want to start showing off to the world - the best way you can... contact me. We can chat, I can give you ideas, and of course, I can make beautiful photos for you.

All pics taken at www.almertastation.com.au - a place where ‘Kids can be kids and adults can reconnect.’

UPDATE: South Australian Regional Tours - new dates and new packages!

I'm very excited to announce some new dates for regional South Australian tours. Maybe Tasmania has given me itchy feet? (Who am I kidding, I've always got itchy feet for discovery.)

If you missed out last time, then now is your chance. I loved my last tours and clients found them ultra beneficial and cost effective. Email me now to get going.

BOOK ASAP FOR THESE TWO...

Flinders/Outback - Mon 31 July - Sun 6 Aug
Barossa/Clare  - Wed 19 - Fri 21 July

 

DATES TO BE COMFIRMED...
Riverland/Murrayland - Oct
Limestone - Oct
Yorkes/Eyre - Nov
Fleurieu - Sept/Oct

 

A range of packages are on offer for these tours, check them out...

Website overhaul
Ideas and package prices to be discussed. This is the big kahuna. Something that will set you up - website, printed promos, Instagram. It's all sorted with these packages. 

Social Media Rock Pack - get three months of social pics. 100 pics! $500 - 3-hour shoot

Tell your story SPECIAL PRICE $1500
Various portraits, details, overviews, variations.
Up to four hours
Business
Pics of you
Social media brand style
Website pics
Hero images for advertising
Up to 50 images

Valued at $1900

Region In Residence SPECIAL PRICE $5000
Five days including 2 ‘hero image’ half day shoots including 50 images
3hr workshop
Social media pics x100 taken throughout the week
BONUS: 50% discount Editorial shoots for members/businesses in area booked through this package
Valued at $6500 

Better Pics for Social Workshop $500
Suitable for beginners - no fancy equipment required
Simple tips for photographing people, food, events, architecture
Story and light
3 hours
 

Limited Contra Deals are also available for accommodations.

Of course, if you want something special and unique (who doesn't), I can work with you on that also. Call or email me to discuss ideas.

Conditions: Minimum numbers required for tour to be confirmed. 
All prices are exclusive of GST.

Take a look at some of the shoots on my last tours. All done on the popular Editorial Package (with slight variations) valued at $400.