Casa Feliz Tiny Home

A beautiful shoot I did recently for Casa Feliz Tiny Home at Maslin Beach.

Wow! I think I need to book to stay here myself (even though it’s only a few minutes from my house).

2020 Tours

I'm thinking 2020 and tours...

I'm ready to get my tunes (or Podcasts) plugged in and hit the road (and air). I'm always so excited to do these trips. I love meeting new people, helping businesses with great photographs and spending time in our beautiful country.

CONFIRMED TOURS (dates to be set):

Queensland

South Australia

Western Australia

*Let me know if you want me to come to you - even if it’s outside of these areas.

Of course, I'll be offering a full range of photography, including my popular $450 Editorial Package. You can check them out here. For a tailored photography package call or email me. We can work out something that suits you perfectly.

A big difference in 2020, though.... I also want to collaborate with regions - and even more powerful way of creating images that can be used to inspire people to travel, learn and discover while having fun. When I collaborate with regions, everyone works together and gets access to the photos - it creates more cohesive visuals, a lot more access and images being shown in multiple places in many ways. And you know what happens when a person keeps seeing the same place and amazing things they can do there? It gets on their radar!

We had great fun and success in 2019 doing precisely this in Flinders Ranges and Outback, Coober Pedy, Innamincka and Birdsville.

Here is a little of the fun we had…

https://www.heidiwho.com/travels/2019/8/15/southern-flinders-ranges

https://www.heidiwho.com/travels/2019/8/15/flinders-ranges

https://www.heidiwho.com/travels/2019/8/16/strzelecki-track-the-outback-and-innamincka

And a couple of pics from Birdsville…

"ONE PICTURE IS WORTH A THOUSAND WORDS."

"PUT YOUR BEST FOOT FORWARD."

Sayings that have been around for years and are still critical to your success.

Part of the foundation of a great marketing plan is incredible, professional photographs. Without them, your online (well, any marketing) presence fails. And let's face it, the world is going online. Customers and guests first impression of you is very likely to be online. Make it a good one. Create a connection. Show them how great you are.

Get in touch if you are interested in having fun while creating a collection of photographs that tell your story in a real and beautiful way. Tell me 'where to go'.

How Important are Photos in Your Marketing Strategy?

Your photo library is the visual foundation on which any marketing strategy is built. 

Research says you have eight seconds to catch the eye of a Gen Z.

And for print - the decision to read or reject pamphlets and direct mail pieces is made by readers in

just 2.5 seconds. 

Travellers want to visualise potential new experiences. How will it make them feel? To stand out in the tourism industry and inspire travellers to book you over competitors, place compelling visuals centre-stage throughout your marketing. There are two types - hero images and

stock/complementary images.

'Hero Shots' are your defining images - what sets you apart. 

They are "wow" photographs that make the viewer think "I want to be there now"; They grab attention quickly in a saturation of images. A library of promotional images complements the hero shots. These images are less memorable but just as necessary to tell the story.  Just like a magazine with their hero image on the cover, and the additional photos within the article.

Your appeal and uniqueness

+

great idea/concept

+

awesome team

=

Hero image

Uniqueness/appeal could be a landmark, a feeling or an experience.

The great idea revolves around a story. What does your ideal audience want to see? Weather, atmosphere, activity, talent similar to themselves? Let your audience imagine it could be them

there, enjoying your destination.

Find the production team you need and trust. Look at their portfolio, get to know them, find recommendations. You have to be comfortable and confident.

Finally, make sure your images (hero and stock) sit firmly within your marketing brand. They should be images that define you and make you unique.

Thousands of dollars are being spent taking those images into the marketplace - websites, promotional collateral, travel shows, social media - it makes sense to do it properly from the start.

CLIENT: Kangaroo Island Wilderness Trail, Dept for Environment and Water

This is the second time I've done the Kangaroo Island Wilderness Trail in July - the middle of frosty winter! But instead of camping out on the trail, this time we stayed in the nearby Cape du Couedic Lighthouse Keepers Cottages, giving us the chance to warm up each night.

When my client asked if I would like to do this shoot - I jumped at the chance. I love KIWT and love working outdoors in a natural environment. A perfect shoot. Except that it was in the middle of winter in one of the most southerly and exposed parts of South Australia. Hmm.

We got very lucky. The first day was overcast with grey clouds and a sprinkle of rain but the following two days were sunny and blue skies. Considering part of the brief was to get multi-season hiking vibes, it worked perfectly.

This year I started a group for street casting - and I was very fortunate to take a group of four amazing people with me (and met some more crazy people over there to join our troupe). Two Clients, someone I had photographed for another client, and his friend met me early Monday morning and caught the Sealink ferry over. Nobody knew each other, which is a gamble when going away for two nights and three days of shooting. But I needn't worry - the group made 'best friends' with each other near instantly.

We photographed everyone in different styles and situations - solo, combos of couples, friends and mother and daughter.

We all had a great time. Many laughs, jokes and new friendships. Plus got lots of great photos.

Here are some of my fave pics.

SA Regional Tours... 2019 dates.

Image for Regional Council of Goyder on previous tour.

The time has come again... I'm going to get my tunes (or Podcasts) plugged in and hit the road. I'm always so excited to do these trips, I love meeting new people, helping businesses with great photographs and spending time in our beautiful state.

Outback/Flinders - May 2019 *BOOKINGS REQUIRED ASAP

Of course, I'll be offering a full range of photography including my popular $450 Editorial Package. You can check them out here. For a tailored photography package just call or email me. We can work out something that suits you perfectly.

https://www.heidiwho.com/popular-packages/

If you have any suggestions for pics 'on spec' or for me to take as 'stock', please let me know. I'm always keen to help where I can and get the photographs that are missing. On spec means no obligation - you don't pay for me to photograph them, I get them if I can in my time frame.

"One picture is worth a thousand words."

"Put your best foot forward."

Sayings that have been around for years and are still critical to your success.

Part of the foundation of a great marketing plan is awesome, professional photographs. Without them, your online (well, any marketing) presence fails. And let's face it, the world is going online. Customers and guests first impression of you is very likely to be online. Make it a good one. Create the connection. Show them how great you are.

Get in touch ASAP to take advantage of these tours. All shoots on tour have the added benefit of no travel fees.

Image for Flinders Bush Retreats on previous tour.

CLIENT: Sealink

CLIENT: Sealink

BRIEF: A variety of images to be used in the promotion of the 2 Day Food, Wine and Natural Wonders of Kangaroo Island Tour.

SHOOT: Join a tour with guests, bloggers and journalists. Two days. Capture moments as they happen. Minimal production, more ‘capture the moment’.

TALENT: Guests, bloggers, journalists and staff

RETOUCH: Natural

Here are a few of the final images…

UPDATE: South Australian Regional Tours - new dates and new packages!

I'm very excited to announce some new dates for regional South Australian tours. Maybe Tasmania has given me itchy feet? (Who am I kidding, I've always got itchy feet for discovery.)

If you missed out last time, then now is your chance. I loved my last tours and clients found them ultra beneficial and cost effective. Email me now to get going.

BOOK ASAP FOR THESE TWO...

Riverland/Murrayland - Weds 27 Sept - Sat 30 Sept

Fleurieu Peninsula - Mon 18 Sept - Fri 22 Sept

DATES TO BE COMFIRMED...
Limestone - Oct
Yorkes/Eyre - Nov
 

A range of packages are on offer for these tours, check them out...

Website overhaul
Ideas and package prices to be discussed. This is the big kahuna. Something that will set you up - website, printed promos, Instagram. It's all sorted with these packages. 

Social Media Rock Pack - get three months of social pics. 100 pics! $500 - 3-hour shoot

Tell your story SPECIAL PRICE $1500
Various portraits, details, overviews, variations.
Up to four hours
Business
Pics of you
Social media brand style
Website pics
Hero images for advertising
Up to 50 images

Valued at $1900

Region In Residence SPECIAL PRICE $5000
Five days including 2 ‘hero image’ half day shoots including 50 images
3hr workshop
Social media pics x100 taken throughout the week
BONUS: 50% discount Editorial shoots for members/businesses in area booked through this package
Valued at $6500 

Better Pics for Social Workshop $500
Suitable for beginners - no fancy equipment required
Simple tips for photographing people, food, events, architecture
Story and light
3 hours
 

Limited Contra Deals are also available for accommodations.

Of course, if you want something special and unique (who doesn't), I can work with you on that also. Call or email me to discuss ideas.

Conditions: Minimum numbers required for tour to be confirmed. 
All prices are exclusive of GST.

Take a look at some of the shoots on my last tours. All done on the popular Editorial Package (with slight variations) valued at $400. 

5 tips for building your photo library

Special family times...

Your photo library is the visual foundation on which any marketing strategy is built. Photographs show the appeal – and the competitiveness – of a company or destination.

Research says you have 8 seconds to catch the eye of a Gen Z. And for print... the decision to read or reject pamphlets and direct mail pieces is made by readers in just 2.5 seconds. 

Considering thousands of dollars are being spent taking those images into the marketplace - think websites, promotional collateral, travel shows, social media... it makes sense to do it properly from the start. Good photographs are the foundations of your marketing. 

Here are a couple of suggestions to make sure your foundations are sturdy. 

1. Don't rush it. Plan to build your library over several assignments. You are unlikely to get all the images you need in a single assignment. Consider different light, times of year, emotions, feelings, events... Develop a shot list with your photographer, taking into consideration seasons, major events, travel time and accessibility. Then prioritise. Work out what you can do straight away and what you have to wait for. 

2. Recognise the difference between “Stock Shots” (the necessary pictures that show the range of attractions you have to offer) and “Hero Shots” (the flagship photographs that are likely to lead your promotional effort). Like a magazine with their hero cover shot and then the additional feature shots inside the article. Plan to it.

Stock shot of accommodation...

Hero shot showing emotion and experience...

3. Build your library on professional standards from the start. For example... ensure all images are licensed to you and your stakeholders to use for promotional purposes, you have Talent Releases for all people in the photographs, and the images are of a professional standard (i.e., size, colour space, etc.).

4. Work out the most effective way of keeping and distributing your library of images. This will save you hours searching for images in your next campaign. And save you from losing any. Your photographer can also offer advice on how they do it/what they recommend.

5. Make sure your images (hero and stock) sit firmly within your marketing brand. Images that define you and make you unique. 

Getting back to nature...

Quirky...

Big open spaces...

If you want to start showing off to the world - the best way you can... contact me. We can chat, I can give you ideas, and of course, I can make beautiful photos for you.

All pics taken at www.almertastation.com.au - a place where ‘Kids can be kids and adults can reconnect.’

UPDATE: South Australian Regional Tours - new dates and new packages!

I'm very excited to announce some new dates for regional South Australian tours. Maybe Tasmania has given me itchy feet? (Who am I kidding, I've always got itchy feet for discovery.)

If you missed out last time, then now is your chance. I loved my last tours and clients found them ultra beneficial and cost effective. Email me now to get going.

BOOK ASAP FOR THESE TWO...

Flinders/Outback - Mon 31 July - Sun 6 Aug
Barossa/Clare  - Wed 19 - Fri 21 July

 

DATES TO BE COMFIRMED...
Riverland/Murrayland - Oct
Limestone - Oct
Yorkes/Eyre - Nov
Fleurieu - Sept/Oct

 

A range of packages are on offer for these tours, check them out...

Website overhaul
Ideas and package prices to be discussed. This is the big kahuna. Something that will set you up - website, printed promos, Instagram. It's all sorted with these packages. 

Social Media Rock Pack - get three months of social pics. 100 pics! $500 - 3-hour shoot

Tell your story SPECIAL PRICE $1500
Various portraits, details, overviews, variations.
Up to four hours
Business
Pics of you
Social media brand style
Website pics
Hero images for advertising
Up to 50 images

Valued at $1900

Region In Residence SPECIAL PRICE $5000
Five days including 2 ‘hero image’ half day shoots including 50 images
3hr workshop
Social media pics x100 taken throughout the week
BONUS: 50% discount Editorial shoots for members/businesses in area booked through this package
Valued at $6500 

Better Pics for Social Workshop $500
Suitable for beginners - no fancy equipment required
Simple tips for photographing people, food, events, architecture
Story and light
3 hours
 

Limited Contra Deals are also available for accommodations.

Of course, if you want something special and unique (who doesn't), I can work with you on that also. Call or email me to discuss ideas.

Conditions: Minimum numbers required for tour to be confirmed. 
All prices are exclusive of GST.

Take a look at some of the shoots on my last tours. All done on the popular Editorial Package (with slight variations) valued at $400. 

Regional South Australia photo tours - mid 2017 update

Need photos?
Don't have $$$$ to spend on a full photo shoot?
Not happy with your own pics for social media?
Want awesome pics easy?

 I know you realise how important photography is, but when it comes down to budget, there is always something more pressing. 

Good photography builds a solid foundation for your marketing. Without it, you can spend thousands and not get the return on invest you hope to see. With just seconds to make an impression (online), you need to give it your best.
 
To help you get that impact and return on investment, I am doing Regional South Australian tours over the next few months. Not only will you be able to book an awesome package that offers lots of photos, but you won't have to pay any travel/accom fees either. Sounds great, yes? Plus, if you are a member with SATIC, you get an ultra special package. Check your membership area. :)
 
Dates are...
Barossa/Clare  - June/July
Flinders/Outback - Aug/Sept
Fleurieu - Sept/Oct
Riverland/Murrayland - Oct
Limestone - Oct
Yorke/Eyre Peninsula - Nov

There are some new packages available on these tours, as well as my popular $400 Editorial Package which gets you...
 
Pre-shoot plan
- We will discuss your ideas, what you need, and how to plan to get the most out of your hour of photography. With a little planning and organisation, you will be amazed at what can be done.
 
1-hour photo shoot
- I can photograph quickly! Have it all ready to go, and we can move around like a 'production line'. With over five years News Limited experience, I know how to get in, get the shots, and get out.
 
Up to 20 images delivered via Dropbox
- I'll supply your images via Dropbox in both print and web sizes. You can use these images for whatever you want within your business. 
 
Ten pack Social media photos
- While I'm in the area, I'll also get some stock photos. You have access to 10 of these for free use on any social media channel for your business.
 
Of course, you can book more than one package, or get a tailored package to suit your requirements. 

AND THE OTHER AWESOME PACKAGES...

Website overhaul
Ideas and package prices to be discussed. This is the big kahuna. Something that will set you up - website, printed promos, Instagram. It's all sorted with these packages. 

Social Media Rock Pack - get three months of social pics. 100 pics! $500 - 3-hour shoot

Tell your story SPECIAL PRICE $1500
Various portraits, details, overviews, variations.
Up to four hours
Business
Pics of you
Social media brand style
Website pics
Hero images for advertising
Up to 50 images

Valued at $1900

Region In Residence SPECIAL PRICE $5000
Five days including 2 ‘hero image’ half day shoots including 50 images
3hr workshop
Social media pics x100 taken throughout the week
BONUS: 50% discount Editorial shoots for members/businesses in area booked through this package
Valued at $6500

Better Pics for Social Workshop $500
Suitable for beginners - no fancy equipment required
Simple tips for photographing people, food, events, architecture
Story and light
3 hours
 

Limited Contra Deals are also available for accommodations.

Email me or call me on 0402 716 406 now to book or discuss what you need.