Tourism Stock for you!

heidi who photos now has a tourism stock photo site! Something I have wanted to do for a long time. Something I have seen a need for, for even longer. And now it's here.

Check it out at heidiwho.com/buy!!!

The last month or so has seen me sitting at my computer, searching my archives for images and uploading them to this fabulous new site. The process is tedious - search, retouch, keyword, upload, add pricing, add to galleries. But it's a chore that is making me happy. I know how much benefit you are going to get from it. Especially at this time when it's crucial to keep telling your story. Travellers will be very ready to get out and explore as soon as they can, so keep yourself in their mind when they are making plans.

Why is this site great for you?

These photos are from my travels and shoots around Australia.

They don't look like 'stock photos' and are real.

If you are a business, you may even find I have pics of you ready to go.

You can search via keyword (location, subject, etc.) to save you time looking through loads of photos.

Pricing is super affordable - from $5 an image!

Licencing is for social media use, as many times as you want. You can contact me if you want to use it elsewhere too.

Of course, this is very much a work in progress. I have thousands of images to go through - so if you there is something that you are looking for, email me, and I'll upload it asap (if I have it).

Even more exciting news... at the moment, you can help me build my galleries on the stock photo site!

When I can travel again, I'll be hitting the road and coming to you and the regions. So I want suggestions!!!

What do you need?

What is missing?

What do you wish you had a photo of?

What photo has been 'done to death' and could use a refresh?

Whether it's of your business, local town, another biz, or the area and region in general. Let me know. I want a good list to be able to help you even more.

There will be a limited number of collaborative shoots available too - where you get a super discounted personalised photo shoot. Now it seems you may be able to have your cake and eat it too. ;)

Please email me your interest so I can let you know when I have more details!

And don't forget to have a look at the stock photos already up...

5 tips for building your photo library

Special family times...

Your photo library is the visual foundation on which any marketing strategy is built. Photographs show the appeal – and the competitiveness – of a company or destination.

Research says you have 8 seconds to catch the eye of a Gen Z. And for print... the decision to read or reject pamphlets and direct mail pieces is made by readers in just 2.5 seconds. 

Considering thousands of dollars are being spent taking those images into the marketplace - think websites, promotional collateral, travel shows, social media... it makes sense to do it properly from the start. Good photographs are the foundations of your marketing. 

Here are a couple of suggestions to make sure your foundations are sturdy. 

1. Don't rush it. Plan to build your library over several assignments. You are unlikely to get all the images you need in a single assignment. Consider different light, times of year, emotions, feelings, events... Develop a shot list with your photographer, taking into consideration seasons, major events, travel time and accessibility. Then prioritise. Work out what you can do straight away and what you have to wait for. 

2. Recognise the difference between “Stock Shots” (the necessary pictures that show the range of attractions you have to offer) and “Hero Shots” (the flagship photographs that are likely to lead your promotional effort). Like a magazine with their hero cover shot and then the additional feature shots inside the article. Plan to it.

Stock shot of accommodation...

Hero shot showing emotion and experience...

3. Build your library on professional standards from the start. For example... ensure all images are licensed to you and your stakeholders to use for promotional purposes, you have Talent Releases for all people in the photographs, and the images are of a professional standard (i.e., size, colour space, etc.).

4. Work out the most effective way of keeping and distributing your library of images. This will save you hours searching for images in your next campaign. And save you from losing any. Your photographer can also offer advice on how they do it/what they recommend.

5. Make sure your images (hero and stock) sit firmly within your marketing brand. Images that define you and make you unique. 

Getting back to nature...

Quirky...

Big open spaces...

If you want to start showing off to the world - the best way you can... contact me. We can chat, I can give you ideas, and of course, I can make beautiful photos for you.

All pics taken at www.almertastation.com.au - a place where ‘Kids can be kids and adults can reconnect.’