Hollick Wines, Coonawarra

Coonawarra anyone? I can not believe it myself - I’ve never ventured down here. I wish I had more time to spend here, even a night so that I can explore. But I don’t. 

Deb and I drive down in the morning, photograph for the afternoon, sleep, photograph from sunrise til near lunch, then drive back to Adelaide. Mighty effort. We are here to do a shoot for Hollick Wines. Everything from bridal shots to the restaurant to vineyard workings. I love it because I get to see and learn so much. That’s the beauty of my work - always learning different things about many different industries. 

The Coonawarra is four to five hours drive from Adelaide. 

A great pitstop is Keith and the excellent cafe, Henry and Rose, for coffee. If you have kids, the playground here is worth the stop. Kids scream their way along the metal monorail ride - it often has lineups. 

On this trip, I also see the silo artwork at Coonalpyn. Wow. The tones and shadings leave me wondering how many times the artists had to clamber up and down the ladder to step back and see the progress. 

But, getting back to the Coonawarra. Like any wine region, there are vines lined for miles. There are plenty of cellar doors. And a supply of accommodation. Smart move. Hollick Wines have just opened up their accommodation, just a few steps (literally) from their cellar door and restaurant, Upstairs. Handy. It’s a big house, well suited for a group of friends or a few families, but tonight, it’s just Deb and I. Sitting at the table on our laptops, we certainly don’t make use of the two living rooms, big farm kitchen and fireplace. It’s comfortable, and the best part? Breakfast, wine, beer, juice and bits and pieces are sitting in the fridge waiting for us to try. Complimentary. It’s the small things. 

Just a few minutes away is the town of Penola. This town is Heritage listed with streets of old buildings. We take a drive down Petticoat Lane, dedicated to Mary MacKillop. It’s early morning, so nothing is open, but it’s great to see how well preserved it is, and how the town integrates around this history. 

So, anyone wants to come to the Coonawarra for fun next time? A night or two?

Fleurieu Living Magazine: Summer issue

The launch of the summer issue of Fleurieu Living Magazine was last night. And it's looking pretty cool. I did a lot of photography this issue, and loved it. Here are some photos I took on the shoots - some made the cut in the mag, some didn't. 

To get the lowdown on the stories - go buy yourself an issue. Or, be cheeky, and grab yourself one from a Qantas Club lounge. :)

Suburban Taxis - finding my work.

I hardly ever look for my photos being used and only see them by chance when I drive past somewhere or open up a magazine. I really should check out how my photos are being used more often. Not only to see my clients vision but for feedback and improvement on my imagery and offering. 

Earlier this year I worked with Suburban Taxis on updating their website and branding. While looking through my photo catalogue of images, I found Suburbans folder. It got me thinking if they had updated their website or not. So I checked. 

Here is what I found... all my images being used. It looks good - even if I would re-retouch some of the images now. I guess that is a good sign of growth though - looking at older photos and seeing what you would change. How much could I grow if I still loved every photo I have taken? I wouldn't strive. I wouldn't get better. I would lose my business. I'd lose my life I love. 

I suppose this works for everyone. Continue to strive, continue to improve. Every single day. What doesn't grow, dies. 

Tourism Hero Shots - what it takes to get them

Family stays at an outback station. Kids having fun in the natural space. Nice weather, casual, safe, fun. That's what families would want to see if looking to go outback for some quality time together.

Clients need “Hero Shots” of their destinations (or any business for that matter). It's their defining image - what sets them apart from the rest. 

So, what exactly is a Hero Shot – and what does it take to capture them?

A Hero Shot is a 'wow' photograph that makes the viewer think (or say) 'I want to be there now!' It either grabs your attention quickly in a saturation of images. A library of promotional images complements the hero shots. These images are less memorable (or impactful), but just as necessary to tell the story. 

These hero images define and differentiate a destination from its competition. A series of Hero Shots can be created to broaden a destination’s appeal and convey your key marketing messages to the specific audience you are looking to attract.

Images like these require considerable forethought and planning. Unless of course, I just get lucky (which does happen). But I, or you, don't want to rely on just luck. Prep is needed. 

Your destinations appeal and uniqueness
+
great idea/concept
+
awesome team
=
Hero image

Uniqueness/appeal could be a landmark, a feeling or an experience.

The great idea revolves around a story. What do you want to say? Find your answer and then go about resourcing how to get it. Time of year for the shoot, time of day, appropriate talent (if any), props, team and style all need to be considered. Think about what your ideal audience is wanting to see, put them in the photo. Best weather, atmosphere, activity, talent similar to themselves... Let your audience imagine it could be them there, enjoying your destination.
Then find the production team you need, and trust, to be able to get it. 

Awesome team - people you trust and can deliver on what you want. Look at their portfolio, get to know them, find recommendations. You have to be comfortable and confident. 

TIPS:

Make sure your talent doesn't look posed. It needs to look believable. Think about every aspect, not just the posing.
Have plans but allow for spontaneity. 
Have fun - emotions and smiles connect.
Lighting and weather make the photo - anticipate. Check the direction of light, weather forecast and allow for extra time just in case. 

Client showcase: Whyalla Caravan Park

Whyalla Caravan Park - who's been? It's a quiet place, on the outskirts of town. I'd never heard of it until they called asking for one of my Editorial Packages. 

As the sun was going down one day, I discovered the park. There are areas for workers, families, grey nomads and solo travellers in all sorts of accommodation. From grassy sites to villas to workers single rooms down the back. 

There is a relaxed, and ultra green grassed, area right next to the bbq, perfect for lounging the afternoon away. A fire pit keeps you warm as the sun goes down. 

Anyway, I worked myself silly for one hour, and here are the results... this is an Editorial Package which is a basic photo shoot and edit. Nothing weird and wonderful being enhanced here. :)

These are not advertising images where I work over them in retouch - removing all distractions, fixing light, and in fact, ensuring light is 'just right' for the shoot in the first place. We do what we can do with our one hour.

I'm pretty happy with the results - and most importantly, so is my client. 

I'm heading Tasmania way in March for nearly a month - if you are down there and keen, get in touch! Or, please pass the word on. I can't wait to discover more of Tassie...

Limestone Coast and Barossa/Clare photos postponed :(

REGIONAL PHOTO TOUR UPDATE:

Limestone Coast and Barossa/Clare Valley photo shoots are postponed til the new year. I am very sorry if this causes any inconvenience for you. I have been in contact with those already booked and we are working on other dates early in 2017. 

The bonus is - we will have more time!

If you would like to be involved, please send me an email, and I will be as flexible as possible with dates. 

Regional photo tour update

Just a quick update on my regional photo tours.... 

Last week I headed north to Flinders Ranges and Burra. I have about 700 photos to go through so will share some with you soon. In the meantime, here are a couple I took on my iPhone. Just to prove it's not the tool - it's the way you use it. :)  

How amazing is this landscape? I'm a coastal girl but this has something special about it. 

Almerta Station at sunset

This weekend and next week I am over on Yorke and Eyre Peninsula. Would love to fill a couple of spots on Monday/Tuesday at Port Lincoln... if you or anyone you know is in need of some photo updates... 

$400 gets one hour of photography and up to twenty images. Plus, I'm going to be putting together a regional social media stock photo pack - and you get this for free. Valued at $100. 

Email me ASAP to discuss.