Conference, socials, awards and photography thoughts

Forgetting to bring a jacket to Melbourne nearly tops my travel packing blunders. Only forgetting my camera rates higher. Oops. 

Arriving in Melbourne, my plans to head straight to the AirBnB house and crack out some work, went out the window. I traipsed around the CBD with my suitcase in tow trying to find a suitable jacket - one that would work for casual and as an overcoat for a Gala Dinner. One that went with red boots, and one that was different to any I had at home. Hmm. Two hours later - mission accomplished.

Walking to the AirBnB house on Punt Road was another (perhaps) mistake. I didn't realise there are two sets of numbers on the same road - you need to type in the suburb to find the exact address. This is something I didn't do. Oops. I end up twenty minutes walk away from where I should have been. My 40-minute walk turned into just over an hour. Oh well, at least I get some exercise. And I do see Olympic Park - a place I'd worked at when covering the Commonwealth Games for News Limited in 2006. 

Eventually, I arrive and meet my room mate. Our other house mates are still one their way. The week that unfolds is one of laughs, crying, disappointment, inspiration and socialising. I thought I was coming to this photography event for professional learning but come away with a different 'learning outcome'. One of inspiration, new friendships, life thoughts and a re-instated idea of living with passion.

Part one of the event is APPA (Australian Professional Print Awards), the Australian Institue of Professional Photography's annual national print awards. It's a competition where photographers compete for points that accrue to give statuses like Master Photographer and Grand Master Photographer. Photographers also compete for titles like Travel Photographer of the Year, Commercial Photographer of the Year and Photographer of the Year. The whole process is a long one to explain, so head on over to www.aipp.com.au if you want to know more. 

I have entered the awards with four images in the Travel category. I was hopeful but unsure. Again, like previous years, I had left it to the last minute for selection, retouch and actually sending them in. Not the best idea. 

I don't have to wait long to get my results. Travel is judged on the first day, and soon enough I know that I only have one silver. The others receive 'professional standard', ranking in the 70s, but that is not why you (me) enter the awards. Surely we should know if they are professional standard or not. Oh wow. So continues my love-hate relationship with these awards and questioning of entering or not. I now have another year to think about entering or not.

My clouds aren't sexy enough. And the surfboards poking their tips into the air don't read 'travel' and 'human' enough. Score: 73

"To the author. Great eye. Keep up with this style and you will crack it." Nice feedback. Score: 76

Too weird. 'Don't understand it.' Score: 78

Silver!!! Score: 80

My biggest question to ponder...

I have four years to gain nine merit points. Considering I average 1-2 points a year, is it worth the $4000 (or more) to gain my title of Master Photographer? I only want it for marketing purposes but wonder if it makes that much of a difference. This scenario eats up a lot of years, money and emotion. Help me!

The second part of this event is Incite, the AIPP Nikon Event - an annual conference for photographers and videographers. Two days of workshops and presentations plus additional workshop selections on the APPA judging days. Two official social events and casual social events on the other evenings fill the week. Wow - no wonder I am tired. Sleep is something I require, and I think I am still catching up a week later. 

I came to Melbourne hoping I would walk away with lots to implement. I am disappointed with my learning outcomes but have come away with a couple of little gold nuggets.

#1 Success or Significance? 

Photographers with a focus on success strive to be the best they can. Photography is their life passion, and they can easily let it run their lives - to the detriment of other areas. Personal relationships, hobbies, home life and personal time out can feel the strain. All in the strive for being on one of the top rungs of the photography leader ladder. One of 'the best'. But with a focus on significance, photographers can help others. They can do good with their work. They think about others and have balance. They strive to leave a legacy - whatever that may be - that is more than a title. 

I want to (and hope I already am) live my life with significance. I care to make a difference and realise I can. Whether it's making beautiful family photographic memories for my children, helping businesses be more successful or encouraging people to travel and discover not only the world but themselves too.

#2 Don't let photography control your life. Instead, photograph your life. 

On my tombstone I don't care if it says '# 1 photographer' but I do care for people to remember me as a kind person, good mum and beautiful friend that respects and cares for others. 

Now, back to work I go. 

BTW, not only do I help businesses succeed through commissioned photography, but I also teach people how to get their social media pics looking great. Check it out at www.heidiwho.com/betterpicsforbusiness. I'll soon be launching a new LIVE round!

APPAs 2015. And earning my Associateship.

Each year photographers of the AIPP look through all their images and lose sleep over working out which ones are their best. They spend hours looking at them, deconstructing them, finessing them. It can become all consuming. A bit fanatical or OCD. 

Why? For some awards called APPA. Australian Print Photographic Awards. 

We can walk away with grand titles like Travel Photographer of the Year, State Commercial Photographer of the Year. Categories include everything from Nature and Science, Commercial, Wedding, Documentary, Sport to Illustrative. Play well and work hard, and eventually, with enough points earned, we receive titles such as Grand Master Photographer, Master Photographer or Associate Photographer. These are hard earned and can take years. Years of money, emotion, time and work. To gain Associate, you need to earn 10 points in 5 years. 1 point for Silver, 2 points for Gold, .5 point for 78 or 79 which they say is nearly award standard.

Peers judge our work, some of the best in the industry. And some days it can be brutal. Photography is so personal; it can seem like they are talking about us when they discuss our work. Our judgement, our ability, our thoughts. Not to say they are right or wrong in a larger context of our world as many prints that are shown, and don't 'rate', have won other awards or been bought by clients for hundreds (if not more) of dollars.

I have been entering these awards for some years. Five or so. I always thought it was 'nice' to have my work reviewed by peers - but some years I left feeling like a failure, never good enough and perhaps needing to find a new career. But it's not like that. These awards are tough. My prints were getting professional standard with the occasional Silver Award (which means above pro standard). Of course, though, I'd look at others, and see their work as so much better and wish I could be more like them. Each year there are only a handful or so of Gold awards handed out from the thousands of submissions. Perhaps I'd browse these Gold prints that were hung up after each category and dream one day they would be mine up there with them. 

This year I entered the awards with three prints that had received Silver status at the State awards. I also then rummaged through my archives and chanced across a sand dune shot from Kangaroo Island. A quick tweak and I sent the images off to be printed and shipped to Melbourne for awards. I thought I had a nice portfolio of subdued, quiet images that would definitely get me over the line for my Associate - at least three Silvers.

I didn't go over for the awards but watched via live streaming. It was a Saturday night when I caught up with my prints. I would sit holding my breath waiting for the scores. When the final score came up, I'd slump and begin to pity myself. I'd miss out on a Silver by a few points, and the score variance was crazy. Some judges were awarding one print just below pro standard to Silver award standard. I guess that is the subjective matter of photography. 

So I sat for a few hours, waiting for image after image, hoping to get some Silvers or better. Two images were just below award standard, and needing 1.5 points to get my Associate, I was getting nervous. I saw my third come up and waited anxiously. At first I got Silver, but with Darren Jew believing it was worth more, a discussion was started. After what felt like hours to me, it was re-scored and received a Silver Distinction. Yay! My first ever! Now I just needed .5 point to get my Associate, and I'd be a happy lady.

The last print came up, and it was gone before I could think what happened. Apparently it was nothing special, being awarded Pro Standard. I was bummed. I missed out on my Associate by .5 of a point. I didn't know if I wanted to continue with these awards. I poured a glass of red wine. Why do I put myself through the emotional turmoil? Why do I spend so much money on these? Is it worth it? I don't need to have my ego patted - I should be happy with who I am and what I'm doing. I'm earning money; I love what I do, what else do I need? The questions ran wild. But I didn't have answers.

Two nights later and my phone dings with a Facebook message. Peter Barnes, another Adelaide photographer, was at the Awards Dinner. He's heard my name called for gaining my Associateship. I question it, but later find out he is, in fact, right. Yay! A .5 point that I thought was going to be dropped off (expired) didn't. Now my questions are definitely without answers. I'm still not happy I only received one Award, but I have learnt from it.

1. Look at my images throughout the year
2. Choose something that is quirky/different
3. Don't stress about retouching. Sometimes simple works.
4. Go with my gut